When it comes to marketing, there are no set rules. Businesses can do whatever they believe will work within the law to attract customers to buy goods and services. Nowadays, the marketing department is given top priority in the organizations because they are vital in reaching out to targeted audiences that will purchase the available goods or services, and promote the organization. Today’s marketing sector is a dynamic industry that requires vivid imagination and tenacity.
Find about the numerous marketing agencies in your area on US-reviews to help your company with your marketing campaigns. These companies are knowledgeable about the online marketing strategies that will keep your business on top of the industry. The initial consideration is to check for the best online website design platform to get your business online. Then it would help if you considered some of the tricks that will attract customers to your platform as you market your goods and services.
From customer reviews and research on marketing strategies, we have come up with the following tricks that customers can hardly withstand:
1. Free and no shipping fee
From research, it has been deduced that items with free shipping fees attached to them will attract more customers than those with the shipping fee attached. As a business person, it is vital to consider profit and loss when tagging the goods’ price. It is possible to gain a free shipping fee by spreading the shipping cost over the goods and other goods’ prices. The idea is to attract consumers with mouth-watering prices they cannot refuse.
2. The Use of Celebrities
Another way you can achieve high sales is to use celebrities to promote your goods and services online. We have gathered from customer reviews that they are usually drawn to their favorite stars’ using products and services. So it is advisable to use celebrities with popularity and appeal to a larger group of people. The use of famous people has been operating as a marketing strategy for a long time. But people are no aware of the research and work in getting it right with the celebrity.
3. Anchor pricing
Have you considered how to sell your high-end goods to consumers online? One of the useful tricks is to place them close to a more expensive item. For instance, a good worth $1000 will look cheaper when placing an item worth $6000. Thus the manner you place your items online is also another suitable marketing strategy.
Consumers will want to consider the one with the lower price and consider its features with the other things close to it. Apply the anchor price strategy in all the categories of your e-commerce platform and watch the difference. The use of anchor pricing is physiological, working on the mindset of the consumers.
4. Using discounted price
Consumers feel good when they get a discount, and this is considered in getting them interested. Many online retailers use the method of discounts to attract customers. These retailers do to ensure that the audience is aware of the discount is to strike out the original price and use a different color to highlight the discount price.
Now, customers can see the price changes and be excited to take advantage. A common trick used by retailers is to hike the price subtly a few days before the discount is applied. Few consumers will be aware of the spike in price but are mainly focused on the discounted price.
These methods are subtle approaches to promoting and marketing your goods and services. Customer reviews will also reveal ways to understand your audiences and shape your marketing campaigns to be effective.